Caesars Interactive has received an online poker operator license from Nevada authorities, and said that it will launch a new online poker platform in 2013.
The new platform will benefit from a three-pronged advantage – Caesars’ unbeatable industry reputation; the iconic World Series of Poker brand; and the solid know-how of its partner-in-venture, 888 Holdings.
Caesars has said that it will launch its new online poker site as a WSOP brand, and will use 888 to provide back-end support. The project is still awaiting the approval of 888 Holding’s license application by the Nevada Gambling Commission, although this shouldn’t be long coming, according to industry analysts.
The group, which is the 17th to receive an online gambling license by the Nevada authorities, plans to roll out an intrastate online poker platform for Nevada players only, which will serve as the basis for an extended brand once federal legislation allows the spread of online poker nationwide, and/or when Nevada signs a share-agreement with other states to pool their customer bases.
Caesars Can Revolutionize Online Poker
Caesars Interactive Entertainment recognizes the huge advantages that breaking into the world of online poker will bring it. Executive Director of the World Series of Poker brand, Ty Stewart said in an interview that Caesars has the ability to revolutionize the category of online poker. He said that Caesars has some of the best and most experienced people on its team to do the job, including the current Chief Executive Officer of Caesars, Mitch Garber, who once headed Party Poker.
Stewart also pointed out that Caesars and the WSOP brand have more customers in their database than any of the big casino companies and their global outreach is second to none. He also said that the world-wide reputation of Caesars as a brand gives players a lot of confidence to use any potential online gambling ventures, including the online poker platform currently in the pipeline.