Tapie Signs Mizrachi To Promote ISPT

ISPTGroup Bernard Tapie has selected Michael “The Grinder” Mizrachi as its official sponsor for the International Stadiums Poker Tour (ISPT) set for May, 2013.

Although failing in acquiring Full Tilt Poker after several months of negotiations with the U.S. Department of Justice (DoJ) in which the DoJ insisted that all players with unpaid account balances be fully reimbursed within 90 days, GBT is still going all-in with their planned ISPT. The idea centers around about 30,000 players competing online via their own laptops while seated at Wembley Stadium in England. The final 3,000 players will then log off their computers and finish playing the tournament live. The event is being marketed as the first ever tournament to be played as a combination of online and live poker.

Mizrachi has signed on as ambassador for the event, informing his fans via Twitter by tweeting, I just want to announce I will be @ispt_poker official ambassador. Will be one of the biggest tournaments ever held May 31, 2013!

The 31-year-old Mizrachi is currently seventh on poker’s All-Time Money List with over $14 million in tournament winnings. He earned his third WSOP bracelet a few weeks ago by besting an 108-player field in the $50,000 buy-in Poker Player’s Championship good for $1.4 million. That was the second time that “The Grinder” won that particular event. He outlasted 155 players in 2010 in what many consider to be poker’s true championship due to the mix of eight types of poker games and the slow structure, as well as the huge entry fee.

I’m incredibly pleased about winning this again, Mizrachi told ESPN less than four weeks ago. You have skill and luck. Today, both were on my side. I ran really, really well.

About half of Mizrachi’s lifetime earnings have come from WSOP events, which may pose a minor problem because the ISPT is set for May 31-June 6, 2013, falling on the dates that the WSOP is typically underway in Las Vegas.

The ISPT is the brainchild of Bernard Tapie, his son Laurent, and Prosper Masquelier, who have announced that the poker tournament will be an annual event in stadia throughout the world. It is believed the Tapie Group was hoping to use the purchase of Full Tilt Poker to promote the ISPT with a huge marketing scheme and a plethora of satellites available for online players to win entries to “the biggest poker tournament ever” featuring a €20 million prize pool. The failed acquisition leaves GBT without a viable online presence to market the colossal event. But with 10 months to go before the tournament begins, GBT has time to think of something. Naming Mizrachi as their ambassador seems to be a step in the right direction.