888 Making Moves Into US Online Poker Market

888 Making Moves Into US Online Poker MarketAmerican online poker fanatics have received some welcome news within a month of the new year starting that is bound to make 2012 a year to remember – unlike last year, which witnessed the debacle that was Black Friday.

The good news arrived today, when Caesars Interactive Entertainment and 888.com released a joint statement that revealed the business partners have plans to extend their British software licensing agreement that will result in them providing “a real money offering” in the United States.

888 Holdings plc – which includes poker room 888 poker among their many high-profile gambling websites – has, of course, been managing Caesars’ online World Series of Poker (WSOP) site, via their business-to-business (B2B) arm Dragonfish, in Britain since 2010.

Now, with the US preparing to allow poker rooms to once again operate within their borders following the disastrous events of Black Friday last April – which resulted in several poker rooms being closed, including PokerStars, Full Tilt Poker and Absolute Poker, by the nation’s Department of Justice (DoJ) – 888 is pushing ahead with bold plans to enter the US market.

888 and Caesars to Promote WSOP Site in States

The statement revealed that the gambling firm plans to utilise “888’s state of the art poker platform”, while also launching “a real money offering” the very moment any “Federal or state-based regulation is finalised and upon licensing by gaming authorities”.

As the USA moves forward – if very slowly – with intra-state legislation that should see online poker operators issued with licences to operate within states, 888 is leading the charge to gain a foothold in Nevada’s soon-to-be-in-place market.

The state’s Gaming Control Board is already reviewing the paperwork required to gain a license, although nobody is completely sure when the first application will be submitted for approval to the Nevada Gaming Commission.

Meanwhile, Caesars Interactive Entertainment chief executive officer Mitch Garber reckons 888’s arrival on the US market can only be good news for online poker fans – mainly because of their experience in Britain with their promotion of the WSOP brand.

Caesars CEO Reckons Poker Room Will Succeed

He believes that 888 have “been successfully driving the World Series of Poker brand” in Britain for the last three years, so, “with the current momentum toward either a Federal or state-by-state regulatory environment”, the online gambling website is “uniquely positioned” to work within the boundaries of either conclusion “without delay”.

This is also great news for 888 Poker with the added boost of 888 Holdings’ recent success on the stock market since the start of the year. The company had seen an impressive rise of 11.7% on this news from 47.00 pence to 52.50 on the FTSE 100 – which is a share index of the 100 most highly capitalised UK companies listed on the London Stock Exchange.

Well, all in all, it finally looks like there are some serious developments occurring in the US online poker market, which can only be beneficial to the many millions of American players who were left without any virtual felt to play on last mid-April.

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